Why has online shopping become the new mantra even for the regular shopper? Of course for the internet shopper who has a horror for crowds and shopping malls and the attendant nightmare of finding parking space in these malls, online shopping from the comfort of one’s own home is a very welcome prospect. The overhead charges levied on products sold in the regular market are high whereas products sold online do not carry these overhead charges. Hence it is very economical to buy products online.

But at the same time while online shopping is considered a cheap and convenient way to shop there are some very important things to keep in mind if one is not to be misled or cheated by an inferior product or service. The most important factor is therefore reliability. One must check the credibility or trustworthiness of the dealer selling the product online. Since the product itself cannot be checked on hand, it is important to verify the credentials of the seller. The product itself should be a genuine piece of article and should be worth the price it commands. It is therefore a good idea to verify and compare the price range of similar products on the web page before deciding to place the order. One should also check for any hidden charges.

In order to guard against fraud of any kind, we should make responsible choices and not be taken in by impostors claiming to sell inferior merchandise. It is best that one collects the address and phone number of the seller before placing the order and buying the product. Just as important is checking the warranty of the product to be purchased. If the product is faulty and not up to the quality standards it claims, then there should be a provision to demand for a product with better quality.

All transactions should be through the credit card and cash transactions should be strictly avoided. If there is any discrepancy in the promised service one can keep tabs through the credit card services. Another precautionary measure is never to disclose the bank account details or the credit card details, especially the password to the seller. It is liable to be misused by the unscrupulous dealer. The reliable dealer will never ever ask for such details because he does not require it. The product should be sold by an authorised dealer because if the product requires a replacement then only the authorised dealer can arrange for a replacement for the particular brand. The unauthorised dealer will say that they do not have a return policy.

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